WHEN WE MET
Zilliewear was co-founded by Lizzie MacKenzie Pontarelli and Cheryl Farsalas. Being the owner of Extensions Dance Company, Lizzie knew exactly what was missing in the dancewear market. With a daughter dancing with Lizzie at Extensions, Cheryl was familiar with the struggles with purchasing dancewear. Together, they had a clear vision for a brand and a name, and Zilliewear was born! However, they weren’t familiar with the fashion industry and needed some guidance on where to start and what steps were involved.
HOW DID WE HELP?
We collaborated with Cheryl and Lizzie and and developed a logo that aligned with their brand vision. We assisted in sourcing fabrics, creating tech packs, designing labels, and overseeing the sample development process. We also partnered them with a manufacturer right here in Chicago.
WHERE ARE THEY NOW?
Zilliewear officially launched on September 4th of 2015! They produce beautiful dancewear in both adult and youth sizes. They plan to add new colorways and new styles so keep checking back for more! We can’t wait to see what they design next!