WHEN WE MET
Designer and Founder Jenny Gresla of the athletic brand Sela Fit, came to us with a very specific niche to fill. She had strong core values, a clearly defined market and wanted to empower women on their journey of fitness while giving back to the community. She was completely new to the fashion industry and needed guidance navigating all of the steps involved in launching a new brand.
HOW DID WE HELP?
Together we designed her two initial shirts. We sourced the perfect fabric, developed the fit and size chart that worked best with her brand, created tech packs and partnered her with a factory close to home in Chicago as well as one in LA.
WHERE ARE THEY NOW?
Sela Fit launched in December of 2016 with the two initial shirts and they flew off of the shelves! Jenny is now producing her second run of her first shirts while we are working on new styles and new colors to launch later in 2017. Keep an eye out!